Week 1


On Tuesday, September 12, Crocs released their Shrek-themed Crocs. Whoever manages their Instagram is very interactive with people commenting, and replying to a lot of comments both positive and negative. People were annoyed that you couldn’t purchase the adult-sized ones yet, you could only enter a raffle for it. Crocs approached this in a lighthearted way while still explaining why, replying to one or two of those comments with: “We want Ogres to be able to get these, not bots!” The majority of replies are silly like “This Ogre is taking his swamp international” when someone asked if it’d be available outside of the U.S.


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